| Cesare Maria Casati |
E´ il momento di cambiare - It is time to change
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| Citterio + Baldi |
Mai usato 60 secondi per realizzare che è possibile? - Have you ever taken 60 seconds to realise it is possible?
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| Foster ? Partners |
Spaceport America - Upham, New Mexico
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| Architecture and Vision |
Mooncapital - Future Codex
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| James Law Cybertecture International |
Technosphere - Jebel Ali, Dubai, UAE
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Floating Permaculture
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Airbus 2050
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Stratocruiser
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Ecco Camper
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| Hassel |
Australian High Speed Vehicle (A-HSV)
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| Jacques Rougerie |
Seaorbiter
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Energia & Sostenibilita´ - Energy & Sustainability
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| Joseph di Pasquale |
E ora disegniamo il sole! - It is time to design the sunshine!
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Impianto solare di Mées - Mées Solar Plane
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| Rafaa Architects |
Impianto solare termico - Solar Plant Tower, Ivanpah
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| Pasquale Amideo |
Tecnologia fotovoltaica - Photovoltaic Technology
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Parco d´attivita´ de l´Argile et du Tiragon - Activity Park
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Centrale solare - In Callian
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| Anna Conti |
Anello solare - Space Energy Belt
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Imbarcazione Solare - Planet Solar Yacht
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| Giancarlo Zema Design Group |
Lotus - Modular Eco-Urban Furniture System
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Moduli flessibili - Global Solar
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Parco sperimentale - A Multi-technology Park
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Camminare sul fotovoltaico - PV Walkable Pavementark
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l´Arca 2
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| The whole of the Western world is going through a period of
economic recession, which, in addition to the effects that are
already being felt, seems to be robbing the younger generations,
particularly in Europe, of the will to try and "change the
world" they have always had in the past. There has never been a
more opportune moment to take up the rebellious gauntlet of the
avant-gardes to attack present-day society in the part of the world,
which, until yesterday, considered itself rich enough to innovate and
change in a decisive way. So-called globalisation is destroying all the
material values, old-fashioned ideologies and customs of the tired and
rather aged middle classes.
Until yesterday, thanks to its scientific discoveries, industrial manufacturing
processes, computer network and aesthetic languages in the
arts, music, architecture and design, our part of the world believed it
could never be attacked and thought it could carry on getting wealthier
by importing riches and exporting goods, customs and ideas.
This system is now in a deep crisis, because globalisation, particularly
of a cultural and aesthetic nature, is turning against us and forcing
us to get into debt by importing goods similar to our own that allow
us to increase our well-being at much lower manufacturing costs and
forcing us for the first time to export our riches and hence become
poorer.
Of course, on a smaller scale, all this is also happening in the world
of architecture and design, where Americans and Europeans are trying
and succeeding in exporting projects at least.
This is why I thought the time had come for Europe in particular (or
at least its emerging professional generations of artists, designers,
politicians and philosophers, not yet infected by present-day standards
of well-being bearing the hallmark of being "green", "eco" or "post")
to really take advantage of the authentic globalisation of the communication
of images and concepts provided by the web, in order to
shake up the stylistic, cultural and financial conformism which, until
now, we have exported to and enrooted in wealthy Eastern nations to
formally and economically show how our "world" has radically
changed.
Change and cultural revolution, which, thanks to our history and
culture, only we can plan, transform and help progress because we
possess a cultural "process", which, century after century, has allowed
us to innovate, modify and hence progress. A process that is only possible
if every subsequent generation has the ability to change and build
on the past. A procedure which the Eastern world, whose culture and
linguistic thinking is mainly based on conserving spiritual and material
values, cannot alter because its own aesthetic and decorative language,
always so jealously handed down, will never change despite the
fact that nowadays, thanks to globalisation, it has shown it is capable
of producing goods and making investments using our codes. Provided
we mange to change and transform, it will be a long time before these
codes are ousted without our collaboration.
The two editions of l´Arca are also considering making radical
changes so as to adapt as effectively as possible to comply with the latest
changes in society and customs and hence become more genuinely
European and international in line with the latest web activities.
l´Arca is aiming to become a truly meaningful voice for younger of
architects and businessmen, who will most certainly be called upon to
give the best of themselves over coming years.
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